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- Ad Personam
“Aventador S Roadster 50th Anniversary Japan” is the limited series of five units presented on the occasion of the Lamborghini Day event in Tokyo, celebrating the 50 years of Lamborghini in the Land of the Rising Sun, starting from the first imports of the 400 GT model.
Five unique cars inspired by the five natural elements of Japanese culture: water, earth, fire, wind, and sky. The concept was developed by the creative designers of Lamborghini Centro Stile, who along with the Ad Personam department developed a unique paint for each model with special shading effects in which, in the case of the “water” version, the blue tends to black. The project required 170 hours of labor and the contribution of ten specialists. The exterior of the car is completed by the windscreen frame and hard top made of exposed carbon fiber. The interiors feature Nero Ade black leather and Nero Cosmus black Alcantara, and the stitching on the seats and on the hard top evokes the Japanese symbol for bamboo (Y), matching the color of the exterior, with the same gradations and shading. Each car is characterized by a hexagonal carbon fiber plate with the Japanese symbol of its elemental namesake.
During the event, Stefano Domenicali, Chairman and Chief Executive Officer of Lamborghini, thanked the Japanese customers for their support over the years, underscoring the importance of Japan as Lamborghini’s second largest market worldwide.
The event initiatives also included the “Lamborghini Day Concours d’Élégance Tokyo”, with the participation of 50 of the most iconic cars of the brand’s history, including the Miura SV restored by Lamborghini Polo Storico. The jury composed of 13 international judges evaluated the classic cars, divided into eight different classes. The Best of Show prize was awarded to an orange Countach LP 400 from 1976 (car serial number#1120186).
The event also featured a parade of 80 Lamborghinis that wound through the center of Tokyo from the famous area of the Tokyo Tower to the fashionable Ginza district.